Sunday, May 31, 2009

Weekly Written Analysis 2


The new touch screen laptop is the latest in a series of touch-oriented devices, including an upcoming line of cell phones that will become a priority of HP’s consumer strategy as it tries to differentiate itself from rivals such as Dell Inc.

HP began promoting touch screens last year with a big-screen desktop computer called the Touch Smart. The Palo Alto, Calif., company introduced a revamped Touch Smart this year, with new software and a new external design and has recently ramped up its effort to market the computer. The touch-sensitive screens allow PC users to move items around, surf the Web or open files with their fingertips, replacing functions normally performed by a mouse and keyboard.

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